About Custom Aquariums
Our History in Manufacturing Aquariums
Adam’s Specialty Products, LLC (the parent company of CustomAquariums.com, CustomCages.com, SerenityUSA.com, and CagesUnder500Dollars.com) was established in 1998 as a build to order pet enclosure manufacturer. At the time of incorporation, most of the enclosures we built were primarily focused on the reptile industry. Crocodile hunter was a hit on television, iguanas / bearded dragons / snakes were a fast growing trend as pets, and there was a bit of a general boom in the reptile related market. To spite this, nobody was building high quality cages that could be delivered to your door and assembled on site that were large enough for these growing reptiles to live in comfort.
At the same time the internet was just gaining traction and we were one of the first to put up a web site and offer such products. With our innovative designs, we quickly rose to the forefront of the reptile enclosures industry creating a “build to order / direct to consumer” internet based product for a relatively niche market. Due to the success of the unique proprietary products we created for the reptile industry, we soon branched out to create best in class enclosures for birds, small animals (including cats), as well as aquariums for fish.
From the start, we were a build to order company selling directly to end consumers. Because we were able to interact directly with end customers we are able to constantly use their feedback, constantly improve and create unique, proprietary, high quality products. This was a winning formula. From what started as a one man operation in a 400 sq. ft. basement of a modestly sized apartment in 1998, over the next 17+ years we would become the number one build to order pet enclosure manufacturer in the USA selling tens of thousands of high end custom build to order units all over the world. We now have over 25,000 square feet of manufacturing space that includes our own glass fabrication shop with high end CNC glass cutting tables, edgers, and moving equipment, as well as a full-fledged woodworking shop with full time professional craftsman that build our enclosures, stands, and canopies by hand one at a time. We literally have better equipment than most local glass and cabinet manufacturers. We also employ full time welders as well as many other high end professional managers and technicians. Our in house capabilities are second to none. We also use professional engineers when designing our products.
Our Aquarium Experience
We have sold units to every major Zoo including the San Diego Zoo, the Columbus Zoo, Bush Gardens, Sea World, Six Flags Animal Kingdom, as well as many high profile (famous) clients that include A list actors/actresses, Hollywood producers, NFL/NHL/NBA/MLB athletes, prize fighting champions, etc… the list goes on and on. We were featured on ABC’s “Extreme Makeover: Home Edition” twice, MTV’s “Pimp My Ride”, Bravo’s “Queer Eye for the Straight Guy”, Fox’s “Renovate My Family”, the small business edition of Business Week, and a segment on MSNBC that touted our “Made in the USA” approach, just to name a few. We personally designed and set up the show room for Jack Hannah at the Columbus Zoo where he houses many of the animals you see him with on television regularly. All of these achievements were achieved without paid endorsements. They all came to us because of our one of a kind, high quality products.
Through our experience in the pet enclosure manufacturing industry it was a natural fit for us to do aviary and aquarium services as well, not only as a way to expand our business, but as a way to continually stay in touch with the needs of our customers. Thus, Serenity Aquarium and Aviary Services (SerenityUSA.com) was born. Currently, the service division of our business service hundreds of aquarium accounts all over the country ongoing and employs dozens of professional service technicians, some of which have 25+ years individual experience servicing and maintaining aquariums. Some of our full time professional service technicians are among the most well-known experts in the industry when it comes to the care and maintenance of aquariums.
Through our experience in the service business and our attention to detail creating a low hassle, low maintenance service for our customers, we soon discovered that a lot of the commercially available aquarium products on the market were lacking in quality and are not engineered for a long term customer satisfaction and reliability experience. Tanks would look sloppy over time, parts would wear out, and maintenance was not as simple as it could be. We found most products on the market were built to be cheap, have high long term costs of consumables, and wear out. We knew we could do better.
Our Customized Aquarium Design
When we service an aquarium account, we are responsible for the maintenance of the equipment and the health of the fish ongoing. We do not charge the customer extra when something goes wrong, we fix and replace it for free as a part of our service and commitment to quality. This model has put our interests in line with our customer’s interest, where we want to create the lowest cost, lowest required maintenance, highest appeal, longest lasting systems possible. Our experience with other products on the market showed us that most of the other products available are designed to get you to spend more and more money in consumables and replacement parts over time, not to last for decades.
Because of the need for a more robust, versatile, reliable aquarium system, we went to work and spent many years, hundreds of hours of engineering and prototyping, designed, tested, and re-designed a unique array of the best problem solving products available on the market today with over 6 patents pending and climbing. You will not find products like ours ANYWHERE else.
Whether it is a complete setup you are looking for, or just a few components to complete your DIY setup, we welcome all ideas and input and we can be there to help you complete your setup. At our core, we are basically DIY (do it yourself) hobbyists who started in a small apartment building making our own units one at a time. Now, we are still the same DIY hobbyists, just with a lot more experience and at a bigger scale. We build, stock, and maintain hundreds of aquariums each and every day and understand the needs of not only the high end maintenance accounts, but the average enthusiast trying to build your own custom setup that you can be proud of and call your own.
This invaluable experience not only in the manufacturing business, but also in the service and maintenance business, has led to us to develop the Lifetime Aquariums® build to order glass aquarium system, the Seamless Sump® filtration system, the H2Overflow® aquarium overflow system, the Siphon Stopper® return fitting, as well as Majestic® stands and canopies. Every time we found an unmet problem, we set out to solve it in a simple, elegant, practical, way. We don’t simply copy all the other products out there that have been the same thing for years and years, we solve problems with our designs.
None of our systems are a one size fits all approach. Depending on every unique circumstance, we can build many sizes, shapes, and configurations with our systems to order. When we got done designing, re-designing, testing, and perfecting these systems for our service business, they were simply too good to not share with everyone else, and thus, CustomAquariums.com was born as a way to sell our products to other end user customers as well as other service companies outside of our own use. Now, you can have the same high quality, best in class aquarium systems in your own home or office that we use every day in our high end commercial aquarium service business.